Former Akrapovic CEO Joins Advisory Board of Brummell

Press Release | February 10, 2025

Brummell announced that Uroš Rosa, former CEO of Akrapovič, has joined its advisory board.

Former Akrapovic CEO Uros Rosa

This is a press release from Brummell…

Known for his visionary leadership in the motorcycle industry, Uroš Rosa brings decades of expertise to Brummell as the company sets new standards in blending safety, elegance and performance in motorcycle apparel. The Brummell Elegant Line is more than just motorcycle gear; it’s a lifestyle. Every piece is crafted to offer unparalleled protection and timeless elegance. With a focus on versatility, the collection allows motorcyclists to transition effortlessly from their bikes to the boardroom or any high-profile event.

Brummell Elegant Line

Building on the success of The Brummell Blazer, Brummell is expanding its vision into the Brummell Luxury Line. This innovative collection is designed to meet the needs of modern motorcyclists who demand safety without sacrificing sophistication. Each piece in Brummell’s lineup meets EN17092 standards, seamlessly blending abrasion resistance and impact protection with the elegance of luxury fashion.

“Riders have long faced the challenge of choosing between practicality and style,” said Nino Karas, president and co-founder of Brummell.“ Brummell solves this problem by delivering apparel that seamlessly transitions from the road to any professional or social setting. With Uroš Rosa joining our advisory board, we are poised to expand our innovation to every aspect of a rider’s wardrobe.”

Uroš Rosa

As the former CEO of Akrapovič, a globally renowned name in premium motorcycle exhaust systems, Rosa has been instrumental in driving innovation and excellence in the industry. “Brummell’s Line is addressing a critical gap in the market for riders who want to look and feel their best without compromising safety,” said Rosa. “Brummell’s approach is a game-changer, and I am thrilled to contribute to their mission of redefining motorcycle apparel.”

 

Click here for all the latest motorcycle Industry News on Cycle News.