Ruroc Partners with Retailers to Offer Helmet Sizing Stations

Press Release | February 1, 2025

Ruroc is partnering with select retailers around the world to offer Sizing Stations, which offers riders the opportunity to try on a variety of Ruroc helmets and receive expert fitting guidance. Currently, Ruroc has one Sizing Station program in the USA, at Blockhead’s Garage in DeBary, Florida, and is looking to expand to more U.S. locations. Ruroc is actively accepting new Sizing Station partners, and encourages motorcycle cafes, training centers and retailers to reach out.

Ruroc Helmets Sizing Stations

This is a press release from Ruroc…

Gloucester, England (January 23, 2025) – Ruroc, a global leader in motorsports protection, announces its Sizing Station program for their motorcycle helmet line. This initiative brings the unparalleled quality and style of Ruroc helmets directly to riders through a network of select retail partners.

Designed to elevate the customer experience, its Sizing Stations offer riders the opportunity to try on a variety of Ruroc helmets, receive expert fitting guidance, and experience firsthand the brand’s commitment to innovation and design. This program bridges the gap between online and in-person retail, allowing customers to make informed purchasing decisions with confidence.

“As a direct-to-consumer brand, we recognized the need to provide a tangible experience for our customers,” said Hollie Weatherstone, Head of Brand at Ruroc. “Sizing Stations empower riders to explore our cutting-edge designs, receive personalized fitting advice, and ultimately make informed purchasing decisions.”

Key Program Features:

  • Dedicated Sizing Stations: Eye-catching displays showcasing Ruroc helmets, visors, and accessories.
  • Expert Fitting: Trained staff provide personalized advice to ensure the perfect fit.
  • Retailers: Drive revenue through competition commissions with no carrying costs and competitive commission rates.
  • Increased Foot Traffic: Gain exposure through Ruroc’s website and social media and advertising channels.

Ruroc Sizing Stations are now available in select locations across the UK, Germany, France, and the US, offer expert guidance and the opportunity to experience Ruroc’s superior comfort and technology firsthand. To further enhance accessibility, Ruroc is actively accepting new Sizing Station partners, including motorcycle cafes, training centers, and retailers. Learn more about the program here: https://www.ruroc.com/en_us/find-your-fit

About Ruroc: Founded in the UK, Ruroc has been leading helmet innovation since creating the world’s first full-face snowsports helmet. In addition to their snowsports range, Ruroc has expanded into motorcycle protection with the ATLAS and EOX ranges. Supported by a global community of riders, Ruroc is renowned for cutting-edge design, safety, and performance.

For more information, please visit www.ruroc.com and to view the locations of the Sizing Stations, visit https://www.ruroc.com/en_us/sizing-stations

Locations interested in opening a Sizing Station location, email sizingstations@ruroc.com.

 

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